Browse "MT-Journal Papers(저널논문)" by Subject ADVERTISEMENTS
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| Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach Lee, Joo-Won; Ahn, Jae-Hyeon, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.17, no.1, pp.119 - 137, 2012 |
| How magazines covered media companies mergers: The case of the evolution of Time Inc. Jung, Jaemin, JOURNALISM MASS COMMUNICATION QUARTERLY, v.79, no.3, pp.681 - 696, 2002 |
| Magazine Reading Experience and Advertising Engagement: A Uses and Gratifications Perspective Kim, Jooyoung; Lee, Jungwon; Jo, Samsup; Jung, Jaemin; Kang, Jaewon, JOURNALISM & MASS COMMUNICATION QUARTERLY, v.92, no.1, pp.179 - 198, 2015-03 |
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