Browse "MT-Journal Papers(저널논문)" by Subject ADOPTION
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| Role of network structure and network effects in diffusion of innovations Choi, Hanool; Kim, Sang-Hoon; Lee, Jeho, INDUSTRIAL MARKETING MANAGEMENT, v.39, no.1, pp.170 - 177, 2010 |
| The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products Kim, Jun San; Hahn, Minhi; Yoon, Yeosun, PSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02 |
| The role of utilitarian and hedonic values and their antecedents in a mobile data service environment Kim, B; Han, Ingoo, EXPERT SYSTEMS WITH APPLICATIONS, v.38, no.3, pp.2311 - 2318, 2011-03 |
| Using Real Options to Investigate the Market Value of Virtual World Businesses Yang, Sung-Byung; Lim, Jee-Hae; Oh, Wonseok; Animesh, Artimesh; Pinsonneault, Alain, INFORMATION SYSTEMS RESEARCH, v.23, no.3, pp.1011 - 1029, 2012-09 |
| Willingness to provide personal information: Perspective of privacy calculus in IoT services Kim, Dongyeon; Park, Kyuhong; Park, Yongjin; Ahn, Jae-Hyeon, COMPUTERS IN HUMAN BEHAVIOR, v.92, pp.273 - 281, 2019-03 |
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