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Targeted Advertising and Consumer Inference Shin, Jiwoong; YU, Jungju, MARKETING SCIENCE, v.40, no.5, pp.900 - 922, 2021-09 |
The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement Park, Do-Hyung; Lee, Jumin; Han, Ingoo, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007 |
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