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College of Engineering(공과대학)Dept. of Industrial and Systems Engineering(산업및시스템공학과)IE-Conference Papers(학술회의논문)

Motives for Mass Interactions in Online Sports Viewing

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Ko, Minsam / Choi, Seungwoo / Lee, Joonwon / Yang, Subin / Lee, Uichinresearcher / Segev, Avivresearcher / Song, Junehwaresearcher
Recent advances of social TV services allow sports fans to watch sports games at any place and to lively interact with other fans via online chatting. Despite their popularity, however, so far little is known about the key properties of such mass interactions in online sports viewing. In this paper, we explore motives for mass interactions in online sports viewing and investigate how the motives are related to viewing and chatting behaviors, by studying Naver Sports, the largest online sports viewing service in Korea.
Publisher
The International World Wide Web Conference Committee (IW3C2)
Issue Date
2014-04-07
Language
English
Citation

23rd World Wide Web Conference (WWW 2014)

DOI
10.1145/2567948.2577340
URI
http://hdl.handle.net/10203/191378
Appears in Collection
CS-Conference Papers(학술회의논문)IE-Conference Papers(학술회의논문)
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