DC Field | Value | Language |
---|---|---|
dc.contributor.author | Yoo, Jae-Woong | ko |
dc.contributor.author | Jo, Samsup | ko |
dc.contributor.author | Jung, Jaemin | ko |
dc.date.accessioned | 2014-08-29T01:37:35Z | - |
dc.date.available | 2014-08-29T01:37:35Z | - |
dc.date.created | 2014-04-01 | - |
dc.date.created | 2014-04-01 | - |
dc.date.created | 2014-04-01 | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | SOCIAL BEHAVIOR AND PERSONALITY, v.42, no.1, pp.89 - 96 | - |
dc.identifier.issn | 0301-2212 | - |
dc.identifier.uri | http://hdl.handle.net/10203/188821 | - |
dc.description.abstract | We explored the effect of viewing Korean drama miniseries television programs, along with cultural proximity and ethnocentrism, on Japanese and Chinese television watchers' perceptions of Korea. By conducting a survey in Beijing and China with 621 valid samples, we confirmed the effect of viewing Korean drama miniseries television programs in shaping a positive attitude toward Korea. Furthermore, this positive attitude yielded higher levels of behavioral intentions such as visiting Korea or buying Korean products. Cultural proximity was also found to be a significant variable in predicting positive attitudes toward Korea. However, contrary to the findings in previous studies, in this study the effect of ethnocentrism was not significant. | - |
dc.language | English | - |
dc.publisher | SOC PERSONALITY RES INC | - |
dc.subject | SOAP-OPERA | - |
dc.subject | DIASPORA | - |
dc.title | THE EFFECTS OF TELEVISION VIEWING, CULTURAL PROXIMITY, AND ETHNOCENTRISM ON COUNTRY IMAGE | - |
dc.type | Article | - |
dc.identifier.wosid | 000331527000011 | - |
dc.identifier.scopusid | 2-s2.0-84897805476 | - |
dc.type.rims | ART | - |
dc.citation.volume | 42 | - |
dc.citation.issue | 1 | - |
dc.citation.beginningpage | 89 | - |
dc.citation.endingpage | 96 | - |
dc.citation.publicationname | SOCIAL BEHAVIOR AND PERSONALITY | - |
dc.identifier.doi | 10.2224/sbp.2014.42.1.89 | - |
dc.contributor.localauthor | Jung, Jaemin | - |
dc.contributor.nonIdAuthor | Yoo, Jae-Woong | - |
dc.contributor.nonIdAuthor | Jo, Samsup | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordAuthor | television programs | - |
dc.subject.keywordAuthor | drama miniseries programs | - |
dc.subject.keywordAuthor | Korean Wave | - |
dc.subject.keywordAuthor | Hallyu | - |
dc.subject.keywordAuthor | cultural proximity | - |
dc.subject.keywordAuthor | ethnocentrism | - |
dc.subject.keywordAuthor | country image | - |
dc.subject.keywordAuthor | Japan | - |
dc.subject.keywordAuthor | China | - |
dc.subject.keywordPlus | SOAP-OPERA | - |
dc.subject.keywordPlus | DIASPORA | - |
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