Motion effects are the most important physical effects of commercial feature films in the latest cinemas equipped with multi-sensory-effect systems known as 4DX theaters. This paper presents a framework for automatically generating motion effects from a video. We propose a seven-step motion-effect production pipeline based on the concept of structure from motion. In particular, we present the total-variation-based adaptive noise reduction method to remove acceleration noise and introduce methods to estimate the gravity direction from an image. The proposed framework is validated by prototype application to a synthetic video, a commercial feature film, a ride film, and three point-of-view (POV) footages.