학위논문(석사) - 한국과학기술원 : 지식서비스공학과, 2013.2, [ v, 73 p. ]
continuance intention; switching intention; smartphone; push-pull-mooring (PPM); expectation-confirmation theory (ECT); 스마트폰; 전환의도; 연속의도; PPM 모델; 기대충족이론; 기술수용모델; technology acceptance model (TAM)
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