DSpace at KOASAS: Feedback Effect of Brand Extension on the Family Brand and its Products

DSpace at KOASAS

College of Business(경영대학)Graduate School of Management((구)테크노경영대학원)KGSM-Conference Papers(학술회의논문)

Feedback Effect of Brand Extension on the Family Brand and its Products

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Hahn, Minhi researcher

Publisher: Society for Consumer Psychology and Korean Marketing Association

Issue Date: 2003

Language: ENG

Citation: Joint Conference between Society for Consumer Psychology and Korean Marketing Association

URI: http://hdl.handle.net/10203/147651

Appears in Collection: KGSM-Conference Papers(학술회의논문)

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Knowledge Service Development Team, KAIST 291 Daehak-ro, Yuseong-gu, Daejeon 34141, Republic of Korea. T. 82-42-350-4493 Email. koasas@kaist.ac.kr
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