전자상거래하에서의 하이브리드 마케팅 채널의 믹스 전략에 관한 연구Optimal Strategy of Hybrid Marketing Channel in Electronic Commerce
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김재철 | ko |
| dc.contributor.author | 천세학 | ko |
| dc.date.accessioned | 2009-08-28T01:22:20Z | - |
| dc.date.available | 2009-08-28T01:22:20Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 2007-06 | - |
| dc.identifier.citation | ASIA PACIFIC JOURNAL OF INFORMATION SYSTEMS, v.17, no.2, pp.83 - 95 | - |
| dc.identifier.issn | 1229-0270 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/10839 | - |
| dc.language | Korean | - |
| dc.language.iso | ko | en |
| dc.publisher | 한국경영정보학회 | - |
| dc.title | 전자상거래하에서의 하이브리드 마케팅 채널의 믹스 전략에 관한 연구 | - |
| dc.title.alternative | Optimal Strategy of Hybrid Marketing Channel in Electronic Commerce | - |
| dc.type | Article | - |
| dc.type.rims | ART | - |
| dc.citation.volume | 17 | - |
| dc.citation.issue | 2 | - |
| dc.citation.beginningpage | 83 | - |
| dc.citation.endingpage | 95 | - |
| dc.citation.publicationname | ASIA PACIFIC JOURNAL OF INFORMATION SYSTEMS | - |
| dc.embargo.liftdate | 9999-12-31 | - |
| dc.embargo.terms | 9999-12-31 | - |
| dc.identifier.kciid | ART001059590 | - |
| dc.contributor.localauthor | 김재철 | - |
| dc.contributor.nonIdAuthor | 천세학 | - |
| dc.subject.keywordAuthor | Pricing Strategies | - |
| dc.subject.keywordAuthor | Hybrid Marketing Channel | - |
| dc.subject.keywordAuthor | Electronic Commerce | - |
| dc.subject.keywordAuthor | Internet Business Model | - |
| dc.subject.keywordAuthor | Internet Retailer | - |
- Appears in Collection
- MT-Journal Papers(저널논문)
- Files in This Item
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.