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Ads by Whom? Ads about What? Exploring User Influence and Contents in Social Advertising

Chung, Chin-Wan; Park, Jaimie Yejean; Lee, Kyoung-Won; Kim, Sang Yeon, ACM Conference on Oline Social Networks, COSN 2013, pp.155 - 164, ACM, 2013-10-07

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