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고객충성도를 고려한 고객가치분석에 의한 고객유지전략 : 국내 유선전화시장을 중심으로 = Development of customer retenetion strategies from the lifetime value analysis considering customer loyalty : applications on the domestic landline telephone maketlink

문정용; Moon, Jung-Yong; et al, 한국과학기술원, 1999

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