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Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.38, no.2, pp.484 - 516, 2021-04 |
When Seeing Helps Believing: The Interactive Effect s of Previews and Reviews on E-Book Purchases Choi, Angela Aerry; Cho, Daegon; Yim, Dobin; Moon, Jae Yun; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.30, no.4, pp.1164 - 1183, 2019-12 |
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