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Co-promotion alliance : a game theoretic analysis = 제휴에 의한 공동판촉 : 게임이론적 접근link Son, Min-Hee; 손민희; et al, 한국과학기술원, 2006 |
Why firms do co-promotions in mature markets? Son, Minhee; Hahn, Minhi; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09 |
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