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Showing results 1 to 4 of 4

1
Product type and consumers perception of online consumer reviews

Bae, Soon-Yong; Lee, Tae-Sik, ELECTRONIC MARKETS, v.21, no.4, pp.255 - 266, 2011-12

2
The different effects of online consumer reviews on consumers purchase intentions depending on trust in online shopping malls An advertising perspective

Lee, Jumin; Park, Do-Hyung; Han, Ingoo, INTERNET RESEARCH, v.21, no.2, pp.187 - 206, 2011

3
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?

Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04

4
Untangling the antecedents of initial trust in Web-based health information: The roles of argument quality, source expertise, and user perceptions of information quality and risk

Yi, Mun Yong; Yoon, Jane J.; Davis, Joshua M.; Lee, Taesik, DECISION SUPPORT SYSTEMS, v.55, no.1, pp.284 - 295, 2013-04

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