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Showing results 1 to 4 of 4

1
Testing the moderating role of need for cognition in smartphone adoption

Cho, Hichang; Park, Byungho, BEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.7, pp.704 - 715, 2014-07

2
The effect of negative online consumer reviews on product attitude: An information processing view

Lee, Jumin; Park, Do-Hyung; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.3, pp.341 - 352, 2008-09

3
The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement

Park, Do-Hyung; Lee, Jumin; Han, Ingoo, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007

4
The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

Park D.-H.; Kim S.; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.4, pp.399 - 410, 2008-12

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