Browse by Subject Mixed Emotions▼aMeaningfulness▼aConflict▼aAd attitude▼aDuality
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| (The) effect of message meaningfulness on attitudes towards a mixed emotions ad = 복합 정서적 광고에서 메시지의 의미적 중요성이 광고 태도에 미치는 영향link Choi, Kevin; Hyun, Yong Jin; et al, 한국과학기술원, 2017 |
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