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Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey K., JOURNAL OF MARKETING RESEARCH, v.53, no.6, pp.1034 - 1049, 2016-12 |
Thought for Food: Imagined Consumption Reduces Actual Consumption Morewedge, Carey K.; Huh, Young Eun; Vosgerau, Joachim, SCIENCE, v.330, no.6010, pp.1530 - 1533, 2010-12 |
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