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Showing results 1 to 4 of 4

1
Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

Byun, Kyung-ah (kay); Ma, Minghui; Kim, Kevin; Kang, Taeghyun, JOURNAL OF INTERACTIVE MARKETING, v.55, pp.81 - 103, 2021-08

2
Seasonality in the Non-U.S. Motion Picture Industry: A Case of South Korea

Yang, Joonhyuk; Kim, Wonjoon, JOURNAL OF MEDIA ECONOMICS, v.27, no.1, pp.38 - 55, 2014-01

3
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?

Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04

4
The impact of movie titles on box office success

Bae, Giwoong; Kim, Hye-jin, JOURNAL OF BUSINESS RESEARCH, v.103, pp.100 - 109, 2019-10

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