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Showing results 1 to 4 of 4

1
Applying experimental online auctions in marketing research for multi-channel firms

Shim, Seonyoung; Lee, Byungtae, EXPERT SYSTEMS WITH APPLICATIONS, v.37, no.3, pp.2505 - 2516, 2010-03

2
Information technology and pricing decisions: Price adjustments in online computer markets

Oh, Wonseok; Lucas, Henry C., Jr., MIS QUARTERLY, v.30, no.3, pp.755 - 775, 2006-09

3
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?

Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04

4
Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce

Lee, Kyunghee; Lee, Byungtae; Oh, Won-Seok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.32, no.4, pp.109 - 143, 2015

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