Showing results 1 to 4 of 4
A CRM performance measurement framework: Its development process and application Kim, Hyung-Su; Kim, Young-Gul, INDUSTRIAL MARKETING MANAGEMENT, v.38, no.4, pp.477 - 489, 2009-05 |
Business Analytics Use in CRM: A Nomological Net From IT Competence to CRM Performance Nam, Dalwoo; Lee, Junyoung; Lee, Heeseok, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v.45, pp.233 - 245, 2019-04 |
Integration of firms resource and capability to implement enterprise CRM: A case study of a retail bank in Korea Kim, Hyung-Su; Kim, Young-Gul; Park, Chan-Wook, DECISION SUPPORT SYSTEMS, v.48, no.2, pp.313 - 322, 2010-01 |
고객정보관리 활동 충실도가 고객정보 품질에 미치는 영향에 대한 연구 : 매개효과 분석을 중심으로 = A study on the proficiency of the customer information management process on the customer information quality focused on the mediating effects analysislink 윤여중; Yoon, Yeo-Joong; et al, 한국과학기술원, 2004 |
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