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Showing results 7 to 10 of 10

7
THE COST OF FREE: THE EFFECTS OF “WAIT-FOR-FREE” PRICING SCHEMES ON THE MONETIZATION OF SERIALIZED DIGITAL CONTENT

Choi, Angela Aerry; Rhee, Ki-Eun; Yoon, Chamna; Oh, Wonseok, MIS QUARTERLY, v.47, no.3, pp.1073 - 1100, 2023-09

8
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?

Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04

9
The impact of movie titles on box office success

Bae, Giwoong; Kim, Hye-jin, JOURNAL OF BUSINESS RESEARCH, v.103, pp.100 - 109, 2019-10

10
The Influence of Consumer Purchases on Purchase-Related Happiness: A Serial Mediation of Commitment and Selective Information Processing

Kim, Dongyoup; Yoon, Yeosun, BEHAVIORAL SCIENCES, v.13, no.5, 2023-05

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