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Integration of firms resource and capability to implement enterprise CRM: A case study of a retail bank in Korea Kim, Hyung-Su; Kim, Young-Gul; Park, Chan-Wook, DECISION SUPPORT SYSTEMS, v.48, no.2, pp.313 - 322, 2010-01 |
고객정보관리 활동 충실도가 고객정보 품질에 미치는 영향에 대한 연구 : 매개효과 분석을 중심으로 = A study on the proficiency of the customer information management process on the customer information quality focused on the mediating effects analysislink 윤여중; Yoon, Yeo-Joong; et al, 한국과학기술원, 2004 |
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