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DEAL-SEEKING VERSUS BRAND-SEEKING: SEARCH BEHAVIORS AND PURCHASE PROPENSITIES IN SPONSORED SEARCH PLATFORMS Im, Il; Jun, Jongkun; Oh, Wonseok; Jeong, Seok-Oh, MIS QUARTERLY, v.40, no.1, pp.187 - 203, 2016-03 |
The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews Park D.-H.; Kim S.; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.4, pp.399 - 410, 2008-12 |
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