Researcher Page

Kim, Hye-jin (김혜진)
조교수, School of Business and Technology Management(기술경영학부)
Research Area
Human voice (speech) analysis and applications in marketing, Machine Learning and applications in marketing, Bayesian Methods
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    Interdependent relation between earned media and TV ratings

    Bae, Giwoong; Kim, Hye-Jinresearcher, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.34, no.1, pp.132 - 158, 2022-01

    Audio and Visual Analytics in Marketing and Artificial Empathy

    Lu, Shasha; Kim, Hye-Jinresearcher; Zhou, Yinghui; et al, FOUNDATIONS AND TRENDS IN MARKETING, v.16, no.4, pp.422 - 493, 2022

    Brand Voiceprint

    Kim, Hye-jinresearcher; Wang, Yi; Ding, Min, Customer Needs and Solutions, v.8, no.4, pp.123 - 136, 2021-12

    Using Topic Modeling to Analyze Transition of Movie Themes in South Korea

    배기웅; 김혜진researcher, 마케팅연구, v.36, no.3, pp.1 - 24, 2021-08

    소비자 리뷰 텍스트마이닝을 이용한 신생 산업 시장 구조 분석: 국내 수제 맥주 시장의 경쟁 관계 및 시장 구조를 중심으로

    이연수; 김혜진researcher, 정보시스템연구, v.30, no.2, pp.189 - 214, 2021-06

    마케팅 분야의 머신러닝 연구 동향 분석

    김혜진researcher; 이명구, 마케팅연구, v.36, no.1, pp.1 - 25, 2021-02

    The Formation of Entrepreneurial Orientation through Transgenerational Entrepreneurial Effort and Its Impact on the Entrepreneurial Outcome: the Case of Korean Micro Family Business

    유현수; 고혜수; 김혜진researcher; et al, 상품학연구, v.38, no.6, pp.147 - 155, 2020-12

    Understanding Brand Image from Consumer-generated Hashtags

    Park, Keeyeon Ki-cheon; 김혜진researcher, 아시아마케팅저널, v.22, no.3, pp.71 - 85, 2020-10

    An empirical investigation on the economic impact of shared patient information among doctors

    Jung, Dain; Kwak, Do Won; Kim, Hye-jinresearcher; et al, APPLIED ECONOMICS, v.52, no.33, pp.3555 - 3573, 2020-07

    The determinants of mobile game success in South Korea

    Nam, Kyungjin; Kim, Hye-jinresearcher, TELECOMMUNICATIONS POLICY, v.44, no.2, pp.101855, 2020-03

    Relation between early e-WOM and average TV ratings

    Bae, Giwoong; Kim, Hye-Jinresearcher, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.32, no.1, pp.135 - 148, 2020-01

    Exploring the key services and players in the smart car market

    Park, Jiyoun; Nam, Changiresearcher; Kim, Hye-jinresearcher, TELECOMMUNICATIONS POLICY, v.43, no.10, 2019-11

    The impact of movie titles on box office success

    Bae, Giwoong; Kim, Hye-jinresearcher, JOURNAL OF BUSINESS RESEARCH, v.103, pp.100 - 109, 2019-10

    초기 시청자 반응과 드라마 평균 시청률 사이의 관계: 토픽 모델링 측면에서

    배기웅; 김혜진researcher, 방송문화연구, v.31, no.1, pp.103 - 138, 2019-06

    Do Real-time Interactions Increase Audience Satisfaction for Online Live Video Streaming Service?: The Case of AfreecaTV in Korea

    Nam, Kyungjin; Kim, Hye-jinresearcher; Kwon, Youngsunresearcher, 정보사회와 미디어, v.19, no.2, pp.149 - 167, 2018-08

    관광객 유동인구의 새로운 군집 분석: 제주도를 중심으로

    배기웅; 김혜진researcher, 관광레저연구, v.28, no.1, pp.25 - 43, 2016-01

    PIE: A Holistic Preference Concept and Measurement Model

    Kim, Hye-jinresearcher; Park, Young-Hoon; Bradlow, Eric T.; et al, JOURNAL OF MARKETING RESEARCH, v.51, no.3, pp.335 - 351, 2014-06

    An Introduction to Audio and Visual Research and Applications in Marketing

    Xiao, Li; Kim, Hye-jinresearcher; Ding, Min, Review of Marketing Research, v.10, pp.213 - 253, 2013-06

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