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Oh, Wonseok (오원석)
교수, (경영공학부)
Research Area
Economic Value of IT, Artificial Intelligence, Social Media, Mobile App Consumption
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    1
    On Crafting Effective Theoretical Contributions for Empirical Papers in Economics of Information Systems: Some Editorial Reflections

    Gopal, Anandasivam; Chen, Pei-yu; Oh, Wonseok; et al, INFORMATION SYSTEMS RESEARCH, v.35, no.3, pp.917 - 935, 2024-09

    2
    Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement

    Ghose, Anindya; Lee, Heeseung Andrew; Oh, Wonseok; et al, INFORMATION SYSTEMS RESEARCH, v.35, no.2, pp.570 - 589, 2024-06

    3
    The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment

    Ghose, Anindya; Lee, Heeseung Andrew; Nam, Kihwan; et al, JOURNAL OF MARKETING RESEARCH, v.61, no.3, pp.517 - 535, 2024-06

    4
    Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level

    Son, Yoonseock; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.40, no.4, pp.1301 - 1327, 2023-12

    5
    Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners' Management of Complements

    Lee, Mi Hyun; Han, Sang Pil; Park, Sungho; et al, INFORMATION SYSTEMS RESEARCH, v.34, no.3, pp.961 - 995, 2023-09

    6
    THE COST OF FREE: THE EFFECTS OF “WAIT-FOR-FREE” PRICING SCHEMES ON THE MONETIZATION OF SERIALIZED DIGITAL CONTENT

    Choi, Angela Aerry; Rhee, Ki-Eun; Yoon, Chamna; et al, MIS QUARTERLY, v.47, no.3, pp.1073 - 1100, 2023-09

    7
    Interdependence between online peer-to-peer lending and cryptocurrency markets and its effects on financial inclusion

    Chung, Sunghun; Kim, Keongtae; Lee, Chul Ho; et al, PRODUCTION AND OPERATIONS MANAGEMENT, v.32, no.6, pp.1939 - 1957, 2023-06

    8
    The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference

    Son, Yoonseock; Oh, Wonseok; Im, Il, MIS QUARTERLY, v.47, no.2, pp.857 - 874, 2023-06

    9
    Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management

    Kwon, Hyeokkoo Eric; Dewan, Sanjeev; Oh, Wonseok; et al, INFORMATION SYSTEMS RESEARCH, v.34, no.1, pp.50 - 66, 2023-03

    10
    Effects of online crowds on self-disclosure behaviors in online reviews: a multidimensional examination

    Choi, Hanbyeol; Oh, Wonseok; Kwak, Chanhee; et al, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.39, no.1, pp.218 - 246, 2022-04

    11
    Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales

    Lee, Heeseung Andrew; Choi, Angela Aerry; Sun, Tianshu; et al, INFORMATION SYSTEMS RESEARCH, v.32, no.4, 2021-12

    12
    Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment

    Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.38, no.2, pp.484 - 516, 2021-04

    13
    When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

    Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; et al, INFORMATION SYSTEMS RESEARCH, v.31, no.3, pp.835 - 847, 2020-09

    14
    Impact of customers' digital banking adoption on hidden defection: A combined analytical-empirical approach

    Son, Yoonseock; Kwon, Hyeokkoo Eric; Tayi, Giri K.; et al, JOURNAL OF OPERATIONS MANAGEMENT, v.66, no.4, pp.418 - 440, 2020-06

    15
    전자책 무제한 정액제의 소비자 이용행태 분석: 가격제 선택과 구독 갱신, 그리고 전자책 구매에 관하여

    홍진표; 오원석, Information Systems Review, v.22, no.1, pp.91 - 111, 2020-02

    16
    When Seeing Helps Believing: The Interactive Effect s of Previews and Reviews on E-Book Purchases

    Choi, Angela Aerry; Cho, Daegon; Yim, Dobin; et al, INFORMATION SYSTEMS RESEARCH, v.30, no.4, pp.1164 - 1183, 2019-12

    17
    Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

    Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; et al, INFORMATION SYSTEMS RESEARCH, v.30, no.1, pp.154 - 174, 2019-03

    18
    Attention Adjustment, Renewal, and Equilibrium Seeking in Online Search: An Eye-Tracking Approach

    Ahn, Jae-Hyeon; Bae, Yoon-Soo; Ju, Jaehyeon; et al, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.35, no.4, pp.1218 - 1250, 2018-12

    19
    ICT Challenges and Opportunities in Building a "Bright Society

    Oh, Wonseok; Acquisti, Alessandro; Sia, Choon Ling, JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, v.19, no.2, pp.58 - 62, 2018-03

    20
    Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks

    Kwon, Hyeokkoo Eric; Oh, Wonseok; Kim, Taekyung, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.34, no.3, pp.768 - 802, 2017-11
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