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Lee, Euehun (이의훈)
교수, School of Business and Technology Management(기술경영학부)
Research Area
Mature Consumer Studies/aging marketing, B to B marketing/Hi-tech marketing, Technology management
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    1
    Factors affecting the diffusion of mobile social network services in an aging society: value of informative, hedonic and ubiquitous services

    Bae, Hyeyoon; Jo, Sang Hyun; Jung, Hyun Joo; et al, JOURNAL OF SERVICES MARKETING, v.35, no.6, pp.834 - 846, 2021-10

    2
    Using the life course approach to explain the onset and continuity of preventive health-care behaviors: A comparative study across four countries

    Mathur, Anil; Yingwattanakul, Preecha; Shannon, Randall; et al, JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, v.30, no.1, pp.45 - 59, 2020-01

    3
    Environmental management in small and medium enterprises: the role of customer orientation and firm performance

    Lee, Eue-Hunresearcher; Jo, Sang Hyun; Jeong, Haeyoung, JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, v.34, no.8, pp.1779 - 1790, 2019-10

    4
    모바일 헬스케어 서비스 사용의도에 미치는 자아신념과 건강증진행동에 대한 신념의 영향 연구

    배혜윤; 조상현; 이의훈researcher, 마케팅관리연구, v.24, no.2, pp.55 - 71, 2019-04

    5
    Mobile service consumption values: an exploratory mixed-method study

    Lee, Eue-Hunresearcher; Han, Semi, INFORMATION TECHNOLOGY & MANAGEMENT, v.18, no.4, pp.253 - 264, 2017-12

    6
    Consumer choice of on-demand mHealth app services: Context and contents values using structural equation modeling

    Lee, Eue-Hunresearcher; Han, Saemee; Jo, Sang Hyun, INTERNATIONAL JOURNAL OF MEDICAL INFORMATICS, v.97, pp.229 - 238, 2017-01

    7
    PROFESSIONAL AUTONOMY, GROUP COHESION, AND JOB COMPLEXITY AFFECT RESEARCHERS' ORGANIZATIONAL COMMITMENT

    Jung, Jaehwan; Nam, Changiresearcher; Lee, Euehunresearcher; et al, SOCIAL BEHAVIOR AND PERSONALITY, v.44, no.8, pp.1349 - 1358, 2016-09

    8
    Subculture by autonomy and group cohesion and its effect on job satisfaction of RD professionals in an RD organization

    Jung, Jaehwan; Nam, Changiresearcher; Lee, Eue Hunresearcher; et al, JOURNAL OF MANAGEMENT & ORGANIZATION, v.22, no.2, pp.154 - 172, 2016-03

    9
    A study of delayed purchases of enabling products in the United States: the case of hearings aids

    Moschis, George P.; Lee, Eue-Hunresearcher; Mathur, Anil; et al, INTERNATIONAL JOURNAL OF CONSUMER STUDIES, v.39, no.4, pp.380 - 386, 2015-07

    10
    A new regional clustering approach for mobile telecommunications policy in China

    Lim, Jinyang; Nam, Changiresearcher; Kim, Seongcheol; et al, TELECOMMUNICATIONS POLICY, v.39, no.3-4, pp.296 - 304, 2015-05

    11
    Determinants of adoption of mobile health services

    Lee, Eue-Hunresearcher; Han, Semi, ONLINE INFORMATION REVIEW, v.39, no.4, pp.556 - 573, 2015

    12
    A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective

    Ha, Young Wook; Park, Myeong-Cheolresearcher; Lee, Eue-Hunresearcher, BEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.12, pp.1333 - 1346, 2014-12

    13
    Internet Use of Consumers Aged 40 And Over: Factors That Influence Full Adoption

    Lee, Eue-Hunresearcher; Han, Semi; Chung, Yanghonresearcher, SOCIAL BEHAVIOR AND PERSONALITY, v.42, no.9, pp.1563 - 1574, 2014-11

    14
    Building capabilities via suppliers' effective management of relationships

    Lee, EueHunresearcher; Han, Semi; Nam, Hye Un; et al, INDUSTRIAL MARKETING MANAGEMENT, v.42, no.5, pp.805 - 813, 2013-07

    15
    Outsourcing frontline functions and implications on customer-oriented behaviors: A case of a telecommunications company and its partners in South Korea

    Song, ChanHooresearcher; Lee, Sunhee; Lee, EueHunresearcher, JOURNAL OF MANAGEMENT & ORGANIZATION, v.19, no.2, pp.210 - 223, 2013-03

    16
    The role of trust in online shopping malls: Different types of trust and how they affect consumer intention

    Kim, Yong Joon; Han, Se Mi; Lee, EueHunresearcher, International Journal of Electronic Commerce Studies, v.4, no.2, pp.385 - 388, 2013

    17
    The role of psychological burden in mature consumers to adopt the internet

    Jeong, H.; Han, S.; Lee, EueHunresearcher, International Journal of Electronic Commerce Studies, v.4, no.1, pp.135 - 138, 2013

    18
    Forecasting 3G mobile subscription in China: A study based on stochastic frontier analysis and a Bass diffusion model

    Lim, Jin-Yang; Nam, Chan-giresearcher; Kim, Seong-Cheol; et al, TELECOMMUNICATIONS POLICY, v.36, no.10-11, pp.858 - 871, 2012-11

    19
    The timing and context of consumer decisions Insights from the life course paradigm

    Lee, EueHunresearcher; Mathur, Anil; Fatt, Choong Kwai; et al, MARKETING LETTERS, v.23, no.3, pp.793 - 805, 2012-09

    20
    Time and Context Dependencies in Consumer Behavior

    Lee, EueHunresearcher; Mathur, Anil; Kwaifatt, Choong; et al, Advances in Consumer Research, v.40, pp.589 - 589, 2012
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