The Source Diversity Effect of Online Consumer Review: Does It Help or Hurt Your Brand?
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Do-Hyung Park | ko |
| dc.contributor.author | Se-Bum Park | ko |
| dc.date.accessioned | 2013-03-08T18:11:03Z | - |
| dc.date.available | 2013-03-08T18:11:03Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 2009 | - |
| dc.identifier.citation | ADVANCES IN CONSUMER RESEARCH, v.36 | - |
| dc.identifier.issn | 0098-9258 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/93857 | - |
| dc.language | English | - |
| dc.publisher | Association for Consumer Research | - |
| dc.title | The Source Diversity Effect of Online Consumer Review: Does It Help or Hurt Your Brand? | - |
| dc.type | Article | - |
| dc.type.rims | ART | - |
| dc.citation.volume | 36 | - |
| dc.citation.publicationname | ADVANCES IN CONSUMER RESEARCH | - |
| dc.contributor.localauthor | Se-Bum Park | - |
| dc.contributor.nonIdAuthor | Do-Hyung Park | - |
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