A case study: CRM adoption success factor analysis and six sigma DMAIC application

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With today's increasingly competitive economy, many organizations have initiated customer relationship management (CRM) projects to improve customer satisfaction, revenue growth and employee productivity gains. However, only a few successful CRM implementations have successfully completed. In order to enhance the CRM implementation process and increase the success rate, in this paper, first we present the most significant success factors for CRM implementation identified by the results of literature reviews and a survey we conducted. Then we propose a strategy to integrate Six Sigma DMAIC methodology with the CRM implementation process addressing five critical success factors (CSF). Finally, we provide a case study to show how the proposed approach can be applied in the real CRM implementation projects. We conclude that by considering the critical success factors, the proposed approach can emphasize the critical part of implementation process and provide high possibility of CRM adoption success. © 2007 IEEE.
Publisher
IEEE
Issue Date
2007
Language
English
Citation

Proceedings - SERA 2007: Fifth ACIS International Conference on Software Engineering Research, v.0, no.0, pp.828 - 835

URI
http://hdl.handle.net/10203/93046
Appears in Collection
CS-Journal Papers(저널논문)
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