The Nature of Design Managment: Developing a Curriculum Model

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AS DESIGN MANAGEMENT matures from the anecdotal world of legendary design leaders to a profession representing a significant business resource, it is essential to distill an understanding of the content, methodologies, and fit of the discipline. Kyung Won Chung offers several clear definitions of the profession and identifies three levels at which it contributes to the success of the enterprise. He also summarizes the genesis of design management education and outlines a strategy for instructing the next generation of design managers.
Publisher
DESIGN MANAGEMENT INSTITUTE
Issue Date
1998-08
Language
English
Citation

DESIGN MANAGEMENT JOURNAL, v.9, no.3, pp.66 - 71

ISSN
1045-7194
URI
http://hdl.handle.net/10203/76974
Appears in Collection
ID-Journal Papers(저널논문)
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