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Determinants of New Product Outcome in a Developing Country: A longitudinal analysis

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Lee, Jin-Joo / Kim, Hong-bumm
Publisher
Elsevier Science Bv
Issue Date
1986
Language
English
Citation

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.3, no.3000

ISSN
0167-8116
URI
http://hdl.handle.net/10203/61621
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