Browse "KGSF-Conference Papers(학술회의논문)" by Author Park, Do-Hynug

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How Do Negative Online Consumer Reviews Influence Consumer Product Attitude Depending on Involvement?

Lee, Jumin; Park, Do-Hynug; Han, Ingoo, The Korea Society of Management Information Systems, v.2006, pp.627 - 632, The Korea Society of Management Information Systems, 2006

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