The effect of relationship quality on the performance moderated by types of buyer-supplier relationship in telecommunication industry한국 통신 시장에서 거래 유형에 따른 관계의 질이 성과에 미치는 영향
Partners in business marketing have different types of relationships in response to market conditions and the characteristics of specific industry. Management of business partners requires a deep understanding of the type of working relationship with partners to build proper relationship respectively. These differential management leads to maximize mutual competitive advantages to both parties and to be possible long-term oriented relationships between them. This paper is an empirical study of the effects of relationship quality between buyers and suppliers on performance in Korean telecommunication industry.
- Advisors
- Lee, Eue-Hunresearcher; 이의훈researcher
- Description
- 한국정보통신대학교 : 경영학부,
- Publisher
- 한국정보통신대학교
- Issue Date
- 2006
- Identifier
- 392670/225023 / 020044545
- Language
- eng
- Description
학위논문(석사) - 한국정보통신대학교 : 경영학부, 2006, [ v, 45 p. ]
- Keywords
Relationship type; Performance; Relationship quality; Business marketing; Telecommunications; 통신; 관계유형; 성과; 관계의 질; 산업마케팅
- Appears in Collection
- School of Management-Theses_Master(경영학부 석사논문)
- Files in This Item
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.