The effect of relationship quality on the performance moderated by types of buyer-supplier relationship in telecommunication industry = 한국 통신 시장에서 거래 유형에 따른 관계의 질이 성과에 미치는 영향

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Partners in business marketing have different types of relationships in response to market conditions and the characteristics of specific industry. Management of business partners requires a deep understanding of the type of working relationship with partners to build proper relationship respectively. These differential management leads to maximize mutual competitive advantages to both parties and to be possible long-term oriented relationships between them. This paper is an empirical study of the effects of relationship quality between buyers and suppliers on performance in Korean telecommunication industry.
Advisors
Lee, Eue-Hunresearcher이의훈researcher
Description
한국정보통신대학교 : 경영학부,
Publisher
한국정보통신대학교
Issue Date
2006
Identifier
392670/225023 / 020044545
Language
eng
Description

학위논문(석사) - 한국정보통신대학교 : 경영학부, 2006, [ v, 45 p. ]

Keywords

Relationship type; Performance; Relationship quality; Business marketing; Telecommunications; 통신; 관계유형; 성과; 관계의 질; 산업마케팅

URI
http://hdl.handle.net/10203/54456
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=392670&flag=dissertation
Appears in Collection
School of Management-Theses_Master(경영학부 석사논문)
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