Demand forecasting of FTTH service considering technology churn in Korean telecommunication market = 기술천이를 고려한 국내 FTTH 서비스의 수요 예측

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To solve bottleneck problem at customer``s premise, provide the converged service of communication and broadcasting, and generate new sources of revenue in the telecommunication company, the technologies of the access network are expected to evolve into the digitized HFC (Hybrid Fiber and Coaxial cable) and FTTH (Fiber To The Home). For FTTH, the initial investment amount is enormous because optical fiber must be newly laid to customers`` home. Accurate forecasting of demand is essential for the telecommunication companies`` decision-making process related to the network deployment. In this paper, the demands of FTTH was forecasted through a modified Bass model, considering the characteristic of telecommunication services in which churning to a competitive service is easily made. And then, the economic analysis was performed and sensitivity analysis was explored to examine how the uncertainty from the forecasting demand affects the economic analysis. The results of foretasting showed that the technological superiority of FTTH service offsets the difference in the fee. However, when the service fee of FTTH service is double the fee of DHFC service, DHFC service dominates the market. From economic analysis, this paper proved that FTTH service is profitable. Sensitivity analysis showed that even though profitability of 50,000KRW and 70,000KRW, which mean each service fee of FTTH, is almost same, 50,000KRW is more sensitive with respect to the change of equipment cost. The effect of marketing in DHFC service is relatively weak in comparison with the effect of application in FTTH service. This paper suggested appropriate service fee for FTTH service is 60,000KRW to maximize profitability. It is recommended for policy makers to support development of applications, induce incremental decrease of FTTH service fee for deployment and diffusion of FTTH service. Through fostering DHFC service, risks and excessive investment can be reduced and users`` choice is expa...
Advisors
Rho, Jae-Jeongresearcher노재정researcher
Description
한국정보통신대학원대학교 : 경영학부,
Publisher
한국정보통신대학교
Issue Date
2004
Identifier
392436/225023 / 020024102
Language
eng
Description

학위논문(석사) - 한국정보통신대학원대학교 : 경영학부, 2004, [ viii, 81 p. ]

Keywords

Demand Forecasting of FTTH Service

URI
http://hdl.handle.net/10203/54429
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=392436&flag=dissertation
Appears in Collection
School of Management-Theses_Master(경영학부 석사논문)
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