Exploring the Role of Computer Self-Efficacy and Computer Anxiety in the Formation of e-Satisfaction

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dc.contributor.authorKang, Young Sik-
dc.contributor.authorLee, Heeseok-
dc.identifier.citationProceedings of KMIS, Fall, 2006, v., no., pp. --
dc.description.abstractThe exploration of e-satisfaction has gained increasing importance in the IS and marketing disciplines. Although much progress has been made from these two perspectives, the process of e-satisfaction formation and the context under which this process may vary have not been investigated sufficiently. In order to fill this knowledge gap, this paper attempts to develop a model to understand how website information satisfaction, website system satisfaction, and overall e-service quality form e-satisfaction. Furthermore, it deciphers how computer-related individual differences such as computer self-efficacy and computer anxiety moderate the process of e-satisfaction formation. The analysis results from a survey of 274 online buyers show that our antecedents play key roles in forming e-satisfaction, and our moderators toward this formation are important. The model can help managers improve their customers’ satisfaction, build and retain a loyal base of long-term customers, and thus achieve endurance and success for their online businesses.-
dc.publisherThe Korea Society of Management Information Systems-
dc.titleExploring the Role of Computer Self-Efficacy and Computer Anxiety in the Formation of e-Satisfaction-
dc.citation.publicationnameProceedings of KMIS, Fall, 2006-
dc.identifier.conferencecountrySouth Korea-
dc.contributor.localauthorLee, Heeseok-
dc.contributor.nonIdAuthorKang, Young Sik-


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