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Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context Moon, Ji-Won; Kim, Young-Gul, International conference of the KMIS, 2000, pp.379 - 386, The Korea Society of Management Information Systems, 2000-11 |
Extending the technology acceptance model for the World-Wide-Web context: Playfulness as a sailent belief Moon, Ji-Won; Kim, Young-Gul, INFORMS&KORMS, The Korean Operations Research and Management Science Society, 2000-06 |
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