인터넷 쇼핑몰의 불만처리 품질 수준이 웹 소비자의 고객충성도에 미치는 영향에 관한 연구 = A study on the impact of Internet shopping mall’s complaint handling on web customer’s loyalty

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Advisors
김성희researcherKim, Soung-Hieresearcher
Description
한국과학기술원 : 경영공학전공,
Publisher
한국과학기술원
Issue Date
2001
Identifier
165931/325007 / 000993435
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 경영공학전공, 2001.2, [ iv, 56, [6] p. ]

Keywords

인터넷 쇼핑몰; 웹 소비자; 불만처리; complaint handling; service recovery; Web customer; internet shopping mall

URI
http://hdl.handle.net/10203/53143
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=165931&flag=dissertation
Appears in Collection
KGSM-Theses_Master(석사논문)
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