Browse "School of Business and Technology Management(기술경영학부)" byAuthorYang, Joonhyuk

Showing results 2 to 4 of 4

2
Seasonality in the Non-U.S. Motion Picture Industry: A Case of South Korea

Yang, Joonhyuk; Kim, Wonjoonresearcher, JOURNAL OF MEDIA ECONOMICS, v.27, no.1, pp.38 - 55, 2014-01

3
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?

Yang, Joonhyuk; Kim, Wonjoonresearcher; NAVEEN, AMBLEE; Jeong, Jaeseungresearcher, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04

4
Word of mouth and critical reviews for the motion picture industry in South Korea: On mainstream and non-mainstream movies

Yang, Joonhyuk; Kim, Luke; Laveen, Amblee; Kim, Wonjoonresearcher, 2009 42nd Annual Hawaii International Conference on System Sciences, HICSS, Hawaii International Conference on System Sciences(HICSS), 2009-01-05

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