Elderly's adoption of internet protocol television : based on Korean market = 노년층의 IPTV 수용도에 관한 연구 : 한국 시장을 중심으로

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Since the advent of the Internet, various Information Technology(IT) oriented services and devices have been introduced to the market. Shortly, IT has became immensely essential and must need commodities regardless of one`s financial and social status in daily life. However, elderly group, which is traditionally believed to be resistant to the change, frequently been neglected from both practitioners and academia in IT and relevant domains. Practitioners have continuously focusing their R&D and marketing efforts mainly on young group, meanwhile numerous researchers frequently considered the age as no more than just one of various demographic variables. However, as of 2009, one out of every ten population in Korea believed to be age over sixty-five, and overall elderly`s financial status is gradually improving mainly due to diverse private and public efforts to countermeasure aging society phenomenon(e.g. extension movements on the retirement age). Consequently the elderly market is becoming to a considerable extend. Thus, in this study, we implemented elderly oriented approach to explore in-depth nature which embedded in elderly`s adoption intention of the technology, particularly Internet Protocol Television(IPTV). The final aim of the research is to locate critical factors which influences elderly`s adoption of technology.
Advisors
Lee, Eue-Hunresearcher이의훈researcher
Description
한국과학기술원 : IT경영학과,
Publisher
한국과학기술원
Issue Date
2010
Identifier
418853/325007  / 020064652
Language
eng
Description

학위논문(석사) - 한국과학기술원 : IT경영학과, 2010.2, [ vi, 51 p. ]

Keywords

Internet Protocol Television; Elderly; Anxiety; Adoption Intention; Past Experience; 인지된 유용성; 과거경험; 노년층; 두려움; 수용의도

URI
http://hdl.handle.net/10203/44932
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=418853&flag=dissertation
Appears in Collection
MG-Theses_Master(석사논문)
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