Disentangling the effects on OTT platform performance of three strategies: Pricing, M&As, and content investments

Cited 2 time in webofscience Cited 0 time in scopus
  • Hit : 252
  • Download : 0
OTT streaming services have been restructuring the global multimedia industry, and there have been strategic actions and reactions among OTT players and traditional pay-TV platforms. This study found that Pricing and Content investments are key factors affecting market share and subscribership in global OTT markets, and M&As have positive effects on the two performance measures, although with less statistical confidence. OTT-specialized firms in the UK, Germany, France, Japan, and South Korea did not expand subscribers to the same extent as those in the US, but they were able to expand their market share in the UK and Germany while failing to increase it in the other three countries. Local OTT players, especially those in Europe and Asia, might need to be more strategic in coping with US-based firms’ expansion by materializing the positive interaction effects among the three strategies to increase both their subscriber base and market share.
Publisher
ELSEVIER SCI LTD
Issue Date
2023-09
Language
English
Article Type
Article
Citation

TELECOMMUNICATIONS POLICY, v.47, no.8, pp.1 - 18

ISSN
0308-5961
DOI
10.1016/j.telpol.2023.102600
URI
http://hdl.handle.net/10203/312210
Appears in Collection
MG-Journal Papers(저널논문)
Files in This Item
There are no files associated with this item.
This item is cited by other documents in WoS
⊙ Detail Information in WoSⓡ Click to see webofscience_button
⊙ Cited 2 items in WoS Click to see citing articles in records_button

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0