When does AI pay off? AI-adoption intensity, complementary investments, and R&D strategy

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This paper examines how high-tech venture performance varies with AI-adoption intensity. We find that firm revenue increases only after sufficient investment in AI, and the benefits of AI adoption are greater at firms that also invest in complementary technologies and pursue internal R&D strategy. Specifically, AI adoption at low levels does not suggest significant revenue growth, but, as the intensity of AI adoption increases revenue growth occurs. We find that such performance gains from adoption is larger among firms that invest in complementary technologies such as cloud computing and database systems. Moreover, the positive relationship between AI adoption intensity and revenue growth is stronger among firms that pursue a more exclusive R&D strategy specific to the venture.
Publisher
ELSEVIER
Issue Date
2022-12
Language
English
Article Type
Article
Citation

TECHNOVATION, v.118

ISSN
0166-4972
DOI
10.1016/j.technovation.2022.102590
URI
http://hdl.handle.net/10203/297461
Appears in Collection
MG-Journal Papers(저널논문)
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