Effects of mobile networks and Covid-19 on mobile shopping sales in South Korea

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Covid-19 has driven us abruptly to a new world of contactless society. It also compelled us to use online shopping, especially mobile shopping in South Korea, where the dominant mode of wireless communication was already 4G services when Covid-19 broke out. This paper examines the different roles of mobile networks and the Covid-19 pandemic in transforming mobile shopping submarkets in South Korea by estimating the long-term and short-term effects of these two factors on mobile shopping sales. We used a cointegration and an error correction model to estimate long-term and short-term effects separately. This paper finds that Covid-19 was a major short-term factor affecting sales in mobile shopping submarkets, while mobile network subscribers were a key long-term driving factor of mobile shopping sales growth.
Publisher
ELSEVIER SCI LTD
Issue Date
2022-10
Language
English
Article Type
Article
Citation

TELECOMMUNICATIONS POLICY, v.46, no.9

ISSN
0308-5961
DOI
10.1016/j.telpol.2022.102408
URI
http://hdl.handle.net/10203/297146
Appears in Collection
MG-Journal Papers(저널논문)
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