(An) exploratory study on adoption and usage of smartwatch: focusing on age and health스마트워치 수용 및 사용에 대한 탐구적 연구: 나이와 건강 중심으로

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dc.contributor.advisorLee, Eue-Hun-
dc.contributor.advisor이의훈-
dc.contributor.authorKim, Eunmi-
dc.date.accessioned2022-04-15T07:58:02Z-
dc.date.available2022-04-15T07:58:02Z-
dc.date.issued2021-
dc.identifier.urihttp://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=963550&flag=dissertationen_US
dc.identifier.urihttp://hdl.handle.net/10203/295069-
dc.description학위논문(석사) - 한국과학기술원 : 기술경영학부, 2021.8,[iii, 39 p. :]-
dc.description.abstractSince older adults’ needs for easy to use and remote daily care of health are substantial, information and communication technologies (ICT) have emerged as a fast-growing technology with its potential to satisfy their needs in digitalized societies. In the latest, smartwatches enable users to remotely track data that quantifies their physical activities for personal or clinical use, which is expected to dominate the market trends with the rapid growth of older consumers. In the field of marketing, researchers are profoundly studying the physiological and psychological factors influencing the older consumers’ consumption and decision-making. In this thesis, effects of health and age on the older consumers’ behavioral intention to use smartwatches for health care have been studied. Structural equation modelling (SEM) was used to test the hypotheses in the conceptual models.-
dc.languageeng-
dc.publisher한국과학기술원-
dc.subjectOlder consumers▼aSmartwatch▼aHealthcare▼aHealth stress▼aSelf-perception of aging▼aStress-coping Behaviors▼aBehavioral intention-
dc.subject노년층 소비자▼a스마트워치▼a헬스케어▼a건강 스트레스▼a주관적 노화 인식▼a스트레스 대처 행동▼a행동 의도-
dc.title(An) exploratory study on adoption and usage of smartwatch: focusing on age and health-
dc.title.alternative스마트워치 수용 및 사용에 대한 탐구적 연구: 나이와 건강 중심으로-
dc.typeThesis(Master)-
dc.identifier.CNRN325007-
dc.description.department한국과학기술원 :기술경영학부,-
dc.contributor.alternativeauthor김은미-
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MG-Theses_Master(석사논문)
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