(The) effect of social information on donation decisions: a survey experiment기부 결정에 영향을 주는 사회적 정보에 관한 설문실험 연구

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In our survey experiment, we examine the effect of social information on donation decisions with exploring perception and misperceptions of other people's donation information. Before giving social information, respondents have to think of other people’s donation amounts as looking at the informaton of the lowest 10% decile group, median decile group, the top 10% decile group, and same income decile group: the top 10% income group will make donation more than the actual amount, the bottom 10%, median income group will make less donation than the actual amount, and same income group has a wide variety of guessed donation amount. After correcting people’s misperceptions, we find four main results. First, it has no impact on donation decision for people to guess the average amount of others or to know their exact income position. Second, there is a tendency to reduce their future donation amount as a whole when people know the other people’s average donation amounts. Third, the top 20 percent of donors in the last year will cut down their donation when they look at social information. Four, it makes people change their future donation amounts to correct their misunderstanding about their peer group: On the other hand, the social information about the highest group makes people donate more.
Advisors
Kim, Jiheeresearcher김지희researcher
Description
한국과학기술원 :기술경영학부,
Publisher
한국과학기술원
Issue Date
2021
Identifier
325007
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 기술경영학부, 2021.8,[vi, 32 p. :]

Keywords

Donation decision▼aeffect of social Information▼adecision-making about donation▼amisperception▼aincome distribution▼asocial norm; 기부▼a사회적 정보 효과▼a기부 의사 결정▼a편견▼a소득분포▼a사회적 규범

URI
http://hdl.handle.net/10203/295065
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=963554&flag=dissertation
Appears in Collection
MG-Theses_Master(석사논문)
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