학위논문(박사) - 한국과학기술원 : 기술경영학부, 2020.2,[v, 62 p. :]
emerging technology▼achanging consumption environment▼ain-store mobile shopping▼amobile payment services▼atransaction cost▼aconsideration set size▼aattribute extremeness▼acompromise effect; 기술변화▼a소비환경의 변화▼a매장내 모바일 구매▼a모바일 결제▼a거래 비용▼a고려제품군 크기▼a제품특성 극단성▼a타협 효과
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