DC Field | Value | Language |
---|---|---|
dc.contributor.author | 홍진표 | ko |
dc.contributor.author | 오원석 | ko |
dc.date.accessioned | 2021-03-26T03:51:08Z | - |
dc.date.available | 2021-03-26T03:51:08Z | - |
dc.date.created | 2021-03-03 | - |
dc.date.created | 2021-03-03 | - |
dc.date.issued | 2020-02 | - |
dc.identifier.citation | Information Systems Review, v.22, no.1, pp.91 - 111 | - |
dc.identifier.issn | 1229-5078 | - |
dc.identifier.uri | http://hdl.handle.net/10203/282095 | - |
dc.description.abstract | E-book markets are currently moving through a period of disequilibrium as new pricing structures (i.e., flat-fee subscriptions) are rapidly embraced by major vendors. On the basis of a novel dataset, we investigate how the availability of “all-you-can-read” pricing programs influences consumers’ tariff choice and contract renewal behaviors. Consistent with the rational choice framework, the findings suggest that most e-book consumers significantly gain from subscription-based tariffs. Power readers prefer flat-fee subscriptions, and those that have economically benefited renew their subscription. However, we also find some other intriguing results. Among the three subscription designs examined, the 1-week plan affords consumers more economic benefits than do 1-day or 1-month programs. Finally, iOS users are more inclined to select subscription models than are Android users because of the absence of in-app purchase functionalities for the former. The unavailability of in-app purchase affects tariff choices and transaction patterns as it increases transaction costs. | - |
dc.language | English | - |
dc.publisher | 한국경영정보학회 | - |
dc.title | 전자책 무제한 정액제의 소비자 이용행태 분석: 가격제 선택과 구독 갱신, 그리고 전자책 구매에 관하여 | - |
dc.title.alternative | Subscribing to an All-You-Can-Read E-Bookstore: Tariff Choice, and Contract Renewal for E-Book Purchases | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.citation.volume | 22 | - |
dc.citation.issue | 1 | - |
dc.citation.beginningpage | 91 | - |
dc.citation.endingpage | 111 | - |
dc.citation.publicationname | Information Systems Review | - |
dc.identifier.kciid | ART002564002 | - |
dc.contributor.localauthor | 오원석 | - |
dc.description.isOpenAccess | N | - |
dc.subject.keywordAuthor | e-Book | - |
dc.subject.keywordAuthor | Digital Good | - |
dc.subject.keywordAuthor | Pricing | - |
dc.subject.keywordAuthor | Flat-Fee | - |
dc.subject.keywordAuthor | Subscription Duration | - |
dc.subject.keywordAuthor | 전자책 | - |
dc.subject.keywordAuthor | 디지털재 | - |
dc.subject.keywordAuthor | 가격제 | - |
dc.subject.keywordAuthor | 정액제 | - |
dc.subject.keywordAuthor | 서브스크립션 기간 | - |
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