9-W: Taste Perception and Creativity

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Taste perception plays a key role in consumers’ food decisions. The current research examines consumers’ taste preference for a snack/drink to enhance their creativity and how different tastes influence performance on a creativity task.
Publisher
Association for Consumer Research
Issue Date
2017-10
Language
English
Citation

ADVANCES IN CONSUMER RESEARCH, v.45, pp.1034 - 1034

ISSN
0098-9258
URI
http://hdl.handle.net/10203/277627
Appears in Collection
MG-Journal Papers(저널논문)
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