The Effectiveness of Textual Content within Thumbnails on Online Video Selection

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dc.contributor.authorNam, Kyungjinko
dc.contributor.authorKim, Hye-jinko
dc.date.accessioned2020-06-29T07:20:14Z-
dc.date.available2020-06-29T07:20:14Z-
dc.date.created2020-06-17-
dc.date.created2020-06-17-
dc.date.created2020-06-17-
dc.date.issued2020-06-12-
dc.identifier.citationMarketing Science Conference 2020 (Virtual)-
dc.identifier.urihttp://hdl.handle.net/10203/274968-
dc.languageEnglish-
dc.publisherINFORMS Society for Marketing Science-
dc.titleThe Effectiveness of Textual Content within Thumbnails on Online Video Selection-
dc.typeConference-
dc.type.rimsCONF-
dc.citation.publicationnameMarketing Science Conference 2020 (Virtual)-
dc.identifier.conferencecountryUS-
dc.identifier.conferencelocationVirtual-
dc.contributor.localauthorKim, Hye-jin-
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MG-Conference Papers(학술회의논문)
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