Expiration Date Perception and Food Disposal Decision

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Despite the important role that expiration dates play in shaping consumers’ food disposal decisions, information about foods’ expiration dates is often absent or ambiguous. We study how consumers infer expiration dates and how such inferences influence subsequent disposal decisions. We propose that consumers use the perceived healthiness of a food as a cue to infer its expiration date, thereby forming an intuition that healthy food expires quickly. Hence, a mere framing of a food item as healthy increases the perception that it expires quickly and decision to discard.
Publisher
Society for Consumer Psychology
Issue Date
2020-03-06
Language
English
Citation

2020 Society for Consumer Psychology

URI
http://hdl.handle.net/10203/272447
Appears in Collection
MG-Conference Papers(학술회의논문)
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