When a loss becomes a gain: different effects of substitute versus complementary loss leaders in a multi-sided platform

Cited 1 time in webofscience Cited 0 time in scopus
  • Hit : 273
  • Download : 0
DC FieldValueLanguage
dc.contributor.authorChoi, Kyungminko
dc.contributor.authorRyu, Sunghanko
dc.contributor.authorCho, Daegonko
dc.date.accessioned2019-12-13T01:22:48Z-
dc.date.available2019-12-13T01:22:48Z-
dc.date.created2019-12-02-
dc.date.created2019-12-02-
dc.date.issued2019-12-
dc.identifier.citationELECTRONIC MARKETS, v.29, no.4, pp.681 - 691-
dc.identifier.issn1019-6781-
dc.identifier.urihttp://hdl.handle.net/10203/268777-
dc.description.abstractThis study examines the effect of the loss leader strategy on profitable products in a multi-sided platform. We assess different effects of loss leaders according to their substitute versus complementary associations with profitable products. We collect a unique dataset containing individual-level transactions and product characteristics and conduct a difference-in-differences analysis along with propensity score matching at the sub-market level. The results suggest that the introduction of a substitute loss leader is negatively associated with the sales of profitable products, while complementary loss leaders have no significant effect on them. We also find that the impact of loss leaders can vary according to the price of related core projects. Our study contributes to the literature on multi-sided platforms by augmenting the current knowledge on product-level association.-
dc.languageEnglish-
dc.publisherSPRINGER HEIDELBERG-
dc.titleWhen a loss becomes a gain: different effects of substitute versus complementary loss leaders in a multi-sided platform-
dc.typeArticle-
dc.identifier.wosid000501362700009-
dc.identifier.scopusid2-s2.0-85065471399-
dc.type.rimsART-
dc.citation.volume29-
dc.citation.issue4-
dc.citation.beginningpage681-
dc.citation.endingpage691-
dc.citation.publicationnameELECTRONIC MARKETS-
dc.identifier.doi10.1007/s12525-019-00349-8-
dc.contributor.localauthorCho, Daegon-
dc.contributor.nonIdAuthorChoi, Kyungmin-
dc.contributor.nonIdAuthorRyu, Sunghan-
dc.description.isOpenAccessN-
dc.type.journalArticleArticle-
dc.subject.keywordAuthorLoss leader strategy-
dc.subject.keywordAuthorMulti-sided platform-
dc.subject.keywordAuthorSubstitute-
dc.subject.keywordAuthorComplementary-
dc.subject.keywordPlus2-SIDED NETWORKS-
dc.subject.keywordPlusPRICE PROMOTIONS-
dc.subject.keywordPlusSTRATEGIES-
dc.subject.keywordPlusQUALITY-
dc.subject.keywordPlusCOMPETITION-
dc.subject.keywordPlusINNOVATION-
dc.subject.keywordPlusIMPACT-
dc.subject.keywordPlusMODEL-
Appears in Collection
MT-Journal Papers(저널논문)
Files in This Item
There are no files associated with this item.
This item is cited by other documents in WoS
⊙ Detail Information in WoSⓡ Click to see webofscience_button
⊙ Cited 1 items in WoS Click to see citing articles in records_button

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0