Business Analytics Adoption Process: An Innovation Diffusion Perspective

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Although business analytics (BA) have been increasingly adopted into businesses, there is limited empirical research examining the drivers of each stage of BA adoption in organizations. Drawing upon technologicalorganizational-environmental framework and innovation diffusion process, we developed an integrative model to examine BA adoption processes and tested with 170 Korean firms. The analysis shows data-related technological characteristics derive all stages of BA adoption: initiation, adoption and assimilation. While organizational characteristics are associated with adoption and assimilation stage, only competition intensity in environmental characteristics is associated with initiation stage. Our findings help practitioners and researchers to understand what factors can enable companies to adopt BA in each stage.
Publisher
ELSEVIER SCI LTD
Issue Date
2019-12
Language
English
Article Type
Article
Citation

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v.49, pp.411 - 423

ISSN
0268-4012
DOI
10.1016/j.ijinfomgt.2019.07.017
URI
http://hdl.handle.net/10203/268065
Appears in Collection
MT-Journal Papers(저널논문)
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